The best CRM software for startup businesses should empower the startups to grow their business in terms of Customer Relationship Management. The best CRM software should allow the clients to access the customer information and the actionable leads and prospects with ease and from their convenience. Small businesses and startup initiators can be equally... Read More »

CRM software is the basic Customer Relationship Management Software that has become mandatory in today's competitive market. There are lots of enterprises setting up daily that pose high competition even to the well-established enterprises. With this scenario, managing and maintaining customer relationship is highly crucial. For this... Read More »

Customer Relationship Management (CRM) is an approach to managing a company's interaction with its customers. It includes using technology to organize, automate and synchronize marketing, sales, customer service and technical support. Customer Relationship Management (CRM) focuses on creating satisfactory customer experience which is the... Read More »

The reformation in technology trends affect the small business trends remarkably. Technology trends like cloud services, mobile and software automation being stronger, more affordable, more persuasive and irresistible are now dominant forces leading small business trends. Some small business technology trends that can add potential to your budget and help... Read More »

Frequently, we are asked the question: "What is the difference between a CRM lead and an opportunity?" If you are wondering exactly for the same question then the very important step in answering this question is to understand the key differences between the CRM lead and an opportunity and in particular how to use both the sets of functionality in... Read More »

Email marketing ROI is metric that will give you an insight of the Return on your email marketing. It is the amount of earning relative to the amount spent on the marketing. But knowing your ROI is just not enough, you need to measure as well as increase your email marketing ROI. A Customer Relationship Management (CRM) software can drastically improve the... Read More »

In today's competitive scenario, Student recruitment is a very crucial part of the student recruitment. The most important criteria for the institutions to survive in such a competitive era is to adapt according to the changing needs of today's students. No wonder institutions are struggling to plan and manage the effective recruitment process.... Read More »

Entrepreneurs face lots of challenges in managing their business. One of the major challenges they face is to manage clients with limited staff. Nowadays, with lots of tools available in the market, managing clients has become easier. But, another problem is that there are so many CRM tools available that entrepreneurs usually get confused with which one is... Read More »

In today's scenario, customer experience has become one of the primary and critical drivers for ensuring company's long-term growth, brand strength and shareholder value. A great customer experience is over and above a business criticality. In fact, it’s the single strongest competitive differentiator, having the ability to uplift a... Read More »

Event marketing is the process of developing a composed display, exhibit or presentation for promoting a product, service, or organization leveraging in-person engagement. The promotion can be done through various marketing techniques. If you want to grow and engage new customers to your business, there's no better solution than to host a local... Read More »